Give your meats a serious wake-up call with this wonderful rub. More traditional spices get a boost from chili which adds a pop of flavor to anything you shake this rub on. Give it a try and see what all the buzz is about. Your next BBQ will be a success with this bold and flavorful rub. Use to coat pork, chicken, and beef in oil or season meats, fish and vegetables before grilling or roasting. For a unique dessert, add to brownie or chocolate cake recipes.