White Wings

For more than 125 years, White Wings has been a trusted name in Australian kitchens, bringing joy and confidence to bakers of all levels. Since launching in 1898 with Australia’s first self-raising flour, the brand has become synonymous with quality, tradition, and the magic of baking. White Wings inspires creativity and connection, encouraging people to share in the simple pleasures of mixing, stirring, and creating moments that bring families and friends together. With a rich heritage and a passion for innovation, White Wings continues to nurture Australia’s love of baking, making every occasion a little more special.