Certified brands receive complimentary, targeted marketing across our platforms, including the FODMAP Friendly app, website, EDMs and social media. Additional support, such as presentations at trade events, consumer survey reports, support with presenting to trade, and assistance with new product development, are all benefits of becoming a FODMAP Friendly Certified Brand.
Frequently Asked Questions
Your FODMAP Questions, Answered
Got questions about the low FODMAP diet, certified products, or how our program works? You’re in the right place. Browse our most commonly asked questions to get clear, trusted answers—fast.
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The low FODMAP market is a significant and expanding segment within the health sector. With 1 in 7 people experiencing IBS symptoms, this consumer base represents a lucrative, untapped market for certified products.
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We conduct rigorous testing using an independent, NATA approved laboratory that adhere to strict ISO protocols. We use a mix of Megazyme Assay Kits and chromatography to test for the six FODMAPs.
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The process is a simple five-step journey: preliminary application, independent lab testing, license agreement, artwork approval, and ongoing marketing support. The entire process is typically completed in 4 to 6 weeks, ensuring a fast path to market.
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FODMAP Friendly was the first certification for low FODMAP packaged foods in the world, and because of this our logo remains the most recognised by the consumer as a trusted sign for low FODMAP foods. FODMAP Friendly is a commercially-minded, responsive partner with a streamlined process. We utilize an independent, NATA-approved laboratory for transparent, verifiable testing, differentiating us from competitors who may use in-house labs who do not publish their methods, or have slower, more bureaucratic processes.
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Certification is a strategic business decision that helps brands increase sales, access a growing and loyal consumer base, build brand trust, and gain a clear competitive edge. Certified brands also receive targeted, complimentary marketing support under the FODMAP Friendly Certification Program.
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Founded in 2012, our organization was co-founded by our Director, Tim Mottin and Dr. Sue Shepherd, who was one of the team of researchers of the low FODMAP diet at Monash University. This heritage provides a strong scientific foundation for our work and this evidence-based legacy is carried on by our team of FODMAP trained dietitians.
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FODMAP Friendly tests, evaluates, and certifies branded food products for their low FODMAP content, providing brands with a globally recognized trademark logo for their packaging. As the world’s first low FODMAP food certification, we offer a proven path to market credibility.
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No. The low FODMAP diet targets specific fermentable carbohydrates, while gluten-free diets eliminate gluten, a protein in wheat and related grains. They serve different purposes, though some foods overlap.
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It’s best to work with a qualified dietitian or physician who can guide you through the phases safely and ensure you maintain balanced nutrition throughout the process. You can search for FODMAP trained healthcare professionals inside our app.
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No. FODMAPs are not inherently harmful. In fact, FODMAPs can be beneficial to health by feeding the good bacteria in our gut. For people with IBS however, they may also trigger symptoms. The low FODMAP diet is about symptom management, not cutting out “bad” foods.
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The diet is intended for individuals with a confirmed IBS diagnosis. Since symptoms overlap with other conditions, consulting a healthcare professional before starting is essential as restricting FODMAPs may be unnecessary and could limit beneficial foods in your diet 1
References
- Eswaran S, Dolan RD, Chey WD. The role of diet in the management of irritable bowel syndrome. Am J Gastroenterol. 2017;112(7):1134–42. doi:10.1038/ajg.2017.108↩
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